What's happening?
Revenue, orders, leads, traffic and capacity at a glance. Today, this week, this month.
Friday Webs Insights
See what your business needs today.
One dashboard that pulls your shop, ads, accounting and calendar together - so you spot what works, what doesn't, and what to act on.
See a dashboard in action
A live, interactive example. Switch periods, hover charts, explore the data.
app.fridaywebs.com / dashboards / demo
Revenue €13k +22%
Orders 96 +18%
Avg. order €134 +4%
Conversion 3,3% +6%
Not a chart wall - answers in three blocks
Every Friday Webs Insights dashboard is built around three questions you actually ask.
Why is it happening?
Per channel, campaign, product, location or team - so you actually know where the change comes from.
What do I need to do?
Active alerts and opportunities. Ad cost going up while leads stay flat? You'll see it.
How we build it
A working version in 2-3 weeks, then improvements based on what you actually use.
- 01
Strategy call
Which questions you want answered, which numbers matter, and which data sources we connect.
- 02
First version
A working dashboard with the most important numbers within 2-3 weeks. You use it, we iterate based on what you actually need.
- 03
Monthly care
We keep integrations working, add new questions, and handle privacy / GDPR by design.
Every dashboard is different
No fixed packages - tell us about your business and your tools, and we'll look together at what fits.
Implementation From €750 one-off
Care & integrations From €75 per month
In the call we'll look at:
- Which questions you want answered
- Which data sources you use today
- Which integrations are realistic - and which need extra time
- An honest estimate of cost and timeline
Questions you might have
How does the integration actually work?
We write server-side fetchers in SvelteKit that connect to your systems via their REST or GraphQL APIs (webhooks where possible). They run on a schedule, transform the data and store it cleanly in a Supabase database. The dashboard reads from that cleaned database - never directly from the live APIs. That keeps it fast, resilient when APIs are slow, and lets us add caching, retries and clear "last updated" timestamps per source.
Which data sources can you work with?
Whatever you have. REST and GraphQL APIs (WooCommerce, Shopify, Stripe, HubSpot, ad platforms, accounting tools), direct database connections (PostgreSQL, MySQL, MongoDB, MS SQL), Google Sheets, Excel and CSV uploads, custom in-house tools and exports, and your own bespoke datasets. If you can hand us the data - or a way to read it - we can dashboard it. Some platforms (notably Meta and Google Ads) need an OAuth app review that can take a few days.
Why fully custom code and not Power BI or Looker Studio?
We chose custom in SvelteKit + Supabase because it gives you full control over design, data, security and behaviour. No platform lock-in, no SaaS subscription, no template constraints, and integrations that we can keep working ourselves instead of waiting for a connector vendor. The trade-off is that it costs more upfront than a Looker Studio report.
How does GDPR work?
As soon as we process client data, we sign a processor agreement and document which data we use, how long we keep it and who has access. Where possible we work with aggregated numbers rather than full client profiles.
Is the monthly fee really needed?
Integrations break. APIs change. Your business asks new questions. The monthly fee is for keeping the dashboard correct, small adjustments and a real person who knows your setup. If you want it as a one-off, that's possible too.
Curious what your dashboard would look like?
Tell us about your business and your tools. We come back with a concrete sketch.